Identifying brand- and buyer-centric insights through immersion exercises, primary research studies, and secondary sources.
Defining campaign tracks, segmented audiences, strategic priorities, and intended actions toward achieving business goals and marketing objectives. Analyzing the entire marketing spectrum to determine the most effective mix, be it print/trade, digital, social, influencer, or otherwise.
Developing flighted activation plans that build upon themselves to accelerate and amplify campaign efforts. Driving campaign efficacy against both short- and long-term business and marketing objectives.
Leading implementation via media buying and management, creative production — and ongoing measurement, optimization, and reporting. Working with your CRM platforms to align campaigns and engage connected, automated marketing tactics.