ValleyHUB

Building the future of local food systems.

ValleyHUB is a social enterprise food hub and program of Kalamazoo Valley Community College. What that means, exactly – team members and stakeholders at the college couldn’t express in a singular way. And if they couldn’t say, they knew the average community member, buyer, farmer, and maker couldn’t say, either.

We dug deep to articulate their purpose.

With the expansive goal of growing ValleyHUB’s networks and increasing community engagement.

Listening for key pain points.

Through workshops with internal stakeholders and interviews with suppliers, buyers, and community members.

Unearthing insights.

Focused on ground-level intel that brought community motivators to light.

Clarifying the category context.

A localized food system is vitally important to our community, and the need cannot be adequately fulfilled by traditional broadline distributors. ValleyHUB serves as a driving force for the localization of the food system in Southwest Michigan.

Unveiling a stronger content POV

Defining the brand character and assets.
Then creating the rallying narrative to move forward.

Comfortable in the fields, in the kitchen, and with the community.

ValleyHUB is the access point that connects our region’s farmers, makers, buyers, and consumers.

Driving our region’s resilience and economic stability, fueling connections and illuminating what’s possible.

Collaboration

Logistics

Education

Engagement

Launching a fresh digital home.

An independent web presence allows ValleyHUB to fully realize its position as a vital access point into the local food system. Telling the story authentically with custom content and photography.