Ready-Set-Serve by Markon

Refreshing a produce brand for today’s labor-crunched chefs

Ready-Set-Serve by Markon

Refreshing a produce brand for today’s labor-crunched chefs

Markon aims to be the standard by which other produce brands are measured. The first in food safety. First in innovation. First in sustainable supply chain and packaging solutions.

Rebranding Ready-Set-Serve for the first time since 1996.

Markon’s overall positioning addresses the aspirations of their foodservice customers – at a time when operators are navigating serious challenges.

The fact that Ready-Set-Serve produce is lightly prepped offers significant advantage. It allows chefs to hit a high culinary benchmark, while lessening the kitchen workload.

Big ideas with purpose.

Connecting strongly
to the parent brand.

A streamlined,
simplified approach.

Leading with key
differentiators.

Inspiring creative chefs to action.

Ready-Set-Serve provides the perfect blend of creativity and consistency; offering you the flexibility to reach higher, to elevate your craft – to offer savvy, health-conscious customers more. More flavor. More expression. More of the bold, inspired, outside-the-menu creations they’re looking for.

BRAND POSITIONING

TAGLINE

Envisioning what’s possible.

Testing highly with target audiences.

BEFORE

AFTER

A brand rollout that reaches higher.

The activation plan builds crawl-walk-run momentum through relevant OPE (Owned, Paid, and Earned) channels. The suite of brand assets simplifies each element of execution.