Wondering how the new Nutrition Facts labeling will affect you, how soon to act, and whether or not it’s all a dream?
The final rule will likely be close to what’s currently proposed, and manufacturers will have about two years to get their compliance in order. While the details are being finalized this spring, use what you know to thiNK ahead. It’s what NK and our clients do best.
By nature, regulations pass slowly. Or at least they used to. As the labeling environment becomes increasingly fluid, there’s a trend toward more consumer activism, more regulations, and labeling on a multi-media level.
Industry has the advantage of being able to move more quickly than the government and help set precedence.
As long as you have to adapt your nutrient calculation and reporting process, why not tweak the formula itself to achieve the numbers that will help food products sell today, and well into the future?
Basically, the new label design makes it much easier for consumers to see the good and the bad at a glance.
Focus your product innovation on the good:
Embrace the change early—and confidently—and customers will continue to see you as a leader with their best interests in mind.
Even better: Build a system that is designed for efficient change, from product development to manufacturing and labeling.
Newhall Klein and our packaging team is here to help.
Look for news straight from the source in May!
Original [Left] vs. Proposed [Right]
New Required Calculations & Reporting:
Updated Standards, TBD: