Category Archives: Branding
Aligning Sales and Marketing
I was asked to write this article for Box Score, a bi-monthly publication by the Association of Independent Corrugated Converters. Download a PDF of the magazine article or read the text version below. When we think of marketing, we often … Continue reading
Cultivating a Brand: Farmers On The Move
This past year, Newhall Klein was given an incredible opportunity to help develop a brand from the ground up. We were approached by the MSU Product Center who was working with Farmers On The Move, a newly formed cooperative of … Continue reading
Posted in Branding, Marketing
Tagged branding, design, Farmers On The Move, logo, marketing
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Meet Google+
Meet Google+, the latest installment in social networking after several valiant but less-than-successful endeavors by Google (see also: Wave, Buzz). Google has put an emphasis on giving users more control over privacy, while providing countless ways to stay connected. It’s … Continue reading
9 Things to Think About When Refreshing Your Brand
1. Look back to create the future. Try to remember what and why your current brand logo looks the way it does. Use history to move forward. Starbucks’ recent logo refresh: 2. Facts tell. Stories sell. What’s the story behind your brand? … Continue reading